Amp Commercial “Walk of No Shame

Man wakes up in a bedroom with a faceless woman lying next to him. He is singing	There is natural lighting. No lights in the room, but light shines in from a window in the background. Close-up shot of male. This shows that it’s morning and that the male is going to be a main character in the commercial. Piano music plays throughout the commercial, while the actors sing. The music is light-hearted, while the lyrics are humorous. Having the actors sing makes their experience more real, rather than having someone sing off-camera
A different man wakes up in a bed, sitting up, with a woman lying face-down next to him	Medium shot of man and woman lying in bed. Lighting is still only coming from window, giving the sense that this commercial is going to be about mornings. This woman is also faceless, which hints that this is going to be about waking up after a one-night stand.
A woman is looking for her shoe under a bed wearing only a bra and skirt; she’s kneeling on the floor and there’s a man lying on the bed.	Long shot: can see bed with a man passed out. Lighting is still only coming from the window.
The man from the first shot is at an outside vendor purchasing an AMP energy drink	Lighting is natural. Wide-angle lens, medium shot. This allows audiences to focus on the man, but realize he’s outside and other people are going about, doing their everyday thing
Same man from previous shot drinks AMP	Close-up of man drinking AMP. This allows viewers to SEE the AMP label on the can.
Actor sings to camera, while another woman comes in behind him and purchase an AMP drink from vendor.	Change to telephoto lens. This allows the actor to appear farther away while he walks towards the camera.
Mob of actors all dressed in tatterdemalion clothing from the day before singing while walking down the street	Telephoto lens, natural lighting. Medium shot, which allows viewers to see actors expressions, as well as their clothing quite vividly. The natural makes the scene more natural and morning-like. Having the telephoto lens allows the actors to appear to be walking a distance towards the camera. Piano is heard throughout the video, while the actors sing. Maintains a light, humorous mood.